In 'Imagine It Forward', Beth Comstock shares her transformative journey within GE, revealing how imagination can drive innovation and change. The book delves into the power of bold thinking and taking risks in a rapidly evolving world. Comstock's insights challenge conventional wisdom and encourage readers to embrace their creativity. With personal anecdotes and practical advice, she illustrates how to cultivate a mindset that fosters resilience and adaptability. This compelling narrative inspires readers to envision a future filled with limitless possibilities.
By Tahl Raz, Beth Comstock
Published: 2018
"The future belongs to those who create it, not simply those who wait for it to happen."
FROM ONE OF TODAY'S FOREMOST INNOVATION LEADERS, AN INSPIRING, PERSONAL APPROACH TO MASTERING CHANGE IN THE FACE OF UNCERTAINTY. NAMED A 2018 BEST BUSINESS BOOK PICK BY FAST COMPANY AND WIRED UK. Confronting change is incredibly hard, both organizationally and personally. People become resistant. They are afraid. Yet the pace of change in our world will never be slower than it is right now, says Beth Comstock, the former Vice Chair and head of marketing and innovation at GE. Imagine It Forward is an inspiring, fresh, candid, and deeply personal book about how to grapple with the challenges to change we face every day. It is a different kind of narrative, a big picture book that combines Comstock’s personal story in leading change with vital lessons on overcoming the inevitable roadblocks. One of the most successful women in business, Comstock shares her own transformation story from introverted publicist to GE’s first woman Vice Chair, and her hard-won lessons in shifting GE, a 125 year old American institution, toward a new digital future and a more innovative culture. As the woman who initiated GE's Ecomagination clean-energy and its (and NBC’s) digital transformations, Comstock challenged a global organization to not wait for perfection, but to seek out emerging trends, embrace smart risks and test ideas boldly, and often. She shows how each one of us can become a “change maker” by leading with imagination. “Ideas are rarely the problem,” writes Comstock. “What holds all of us back, really—is fear. It’s the attachment to the old, to ‘What We Know.’” As Comstock makes clear, transforming the mindset and culture of a company is messy. There is no easy checklist. It is fraught with uncertainty, tension and too often failure. It calls for the courage to defy convention, go around corporate gatekeepers when necessary, and reinvent what is possible. For all those looking to spearhead change in their companies and careers, and reinvent “the way things are done,” Imagine It Forward masterfully points the way.
Showing 8 of 30 similar books
David Cancel is a prominent entrepreneur and author best known for his influential work in the tech and startup communities. As the CEO and co-founder of Drift, a leading conversational marketing platform, he has revolutionized how businesses engage with their customers online. Cancel has also authored insightful books such as "Hypergrowth," which offers valuable strategies for scaling startups rapidly. His contributions extend beyond literature as he frequently shares his expertise through speaking engagements and his popular podcast, "Seeking Wisdom." David Cancel's innovative ideas and practical advice continue to inspire and guide entrepreneurs worldwide.
Andrew Chen is a venture capitalist, entrepreneur, and thought leader in growth marketing, currently serving as a general partner at Andreessen Horowitz. Chen is known for his expertise in network effects, viral growth strategies, and marketplace dynamics, making him a sought-after advisor for startups looking to scale. Prior to joining Andreessen Horowitz, he worked in leadership roles at Uber, helping to grow the ride-sharing platform’s user base and develop key growth strategies. Chen is also a prolific writer, sharing his insights on growth, technology, and startups through his popular blog and newsletter, which has attracted a loyal following in the tech community. His work has helped shape how many startups approach user acquisition, retention, and product-market fit. As a venture capitalist, Chen focuses on early-stage companies in the consumer internet, SaaS, and marketplace sectors, and he has been involved in funding and advising several successful startups. His insights on technology and growth continue to influence both founders and investors alike.
Bill Gates, co-founder of Microsoft Corporation, is a pioneering figure in the tech industry, having played a key role in the personal computer revolution. His work at Microsoft, particularly the development of Windows, transformed software and computing globally. Beyond his technology contributions, Gates is also a prolific author, with notable works such as "The Road Ahead" and "Business @ the Speed of Thought," which offer insights into the future of technology and business. Additionally, his philanthropic efforts through the Bill & Melinda Gates Foundation have had a profound impact on global health, education, and poverty. Gates continues to influence both technology and literature with his forward-thinking perspectives and innovative ideas.
Alfred Lin is a venture capitalist and partner at Sequoia Capital, where he focuses on investments in consumer internet, enterprise, and mobile companies. Lin is known for his early investments in companies like Airbnb and DoorDash, helping them grow into major global brands. Before joining Sequoia, Lin was an executive at Zappos, where he worked closely with CEO Tony Hsieh to develop the company’s innovative culture and customer service model. Lin’s expertise in scaling businesses and his strategic vision have made him one of the most respected venture capitalists in Silicon Valley.
Ellen DeGeneres is an acclaimed American comedian, television host, actress, and writer. She gained immense popularity with her Emmy-winning daytime talk show, "The Ellen DeGeneres Show," which debuted in 2003 and ran for 19 successful seasons. In the literary world, DeGeneres has authored several bestselling books, including "My Point... And I Do Have One" and "Seriously... I'm Kidding," which showcase her signature humor and candid storytelling. Her work has significantly contributed to discussions on LGBTQ+ issues, especially following her historic coming out in 1997. DeGeneres is also known for her philanthropic efforts, frequently using her platform to support various charitable causes.
Brendon Burchard is a high-performance coach, motivational speaker, and bestselling author, best known for his books High Performance Habits and The Motivation Manifesto. He helps individuals and organizations achieve peak performance through strategies focused on clarity, energy, and productivity. Brendon’s work emphasizes the importance of personal growth and developing habits that lead to sustained success. He has coached Fortune 500 CEOs, Olympians, and other high-achieving individuals. Brendon is also the founder of the High Performance Academy, where he trains people to lead more impactful and successful lives.
Ali Abdaal is a renowned productivity expert, author, and YouTuber known for his engaging content on personal development and effective study techniques. A former doctor, Abdaal transitioned from his medical career to focus on sharing insights through his popular YouTube channel, which has amassed millions of subscribers. He is the author of "YouTube for Doctors," where he explores the intersection of medicine and digital content creation. Abdaal's work is celebrated for its practical advice, blending scientific research with personal anecdotes to help individuals optimize their lives. His contributions have significantly influenced the productivity and self-improvement community, making him a respected voice in the field.
Brett Adcock is an entrepreneur and co-founder of Archer Aviation, an electric vertical takeoff and landing (eVTOL) company focused on revolutionizing urban air mobility. Prior to founding Archer, Adcock co-founded Vettery, a talent marketplace that connects companies with job seekers using data-driven matching technology, which was later acquired by the Adecco Group. At Archer, Adcock is working to build the future of transportation with electric aircraft designed for short-distance flights in urban areas. His vision for the future of air travel has made him a key player in the growing eVTOL and aviation technology industries.
Showing 8 of 9 related collections
“The future belongs to those who create it, not simply those who wait for it to happen.”
Imagine It Forward
By Tahl Raz, Beth Comstock
Discover a world of knowledge through our extensive collection of book summaries.
Tahl Raz is a renowned author and storyteller, best known for his compelling works that blend insightful narratives with engaging prose. His notable books include 'The Lean Entrepreneur,' co-authored with Brant Cooper, which has inspired countless entrepreneurs and innovators with its practical approaches to creating sustainable businesses. Raz's writing style is characterized by a clear, motivational tone, often featuring real-world examples and actionable advice. With a background in entrepreneurship and a passion for exploration, he continues to inspire readers to break boundaries and achieve their dreams.
Beth Comstock is a renowned author, speaker, and former business executive, recognized for her insights into innovation and leadership in the corporate world. She served as the Vice Chair of GE and is the author of the bestselling book 'Imagine It Forward: Courage, Creativity, and the Power of Change,' which explores the intersection of creativity and business. Comstock's writing style is characterized by its motivational tone, blending personal narrative with practical advice, making complex ideas accessible to a broad audience. She is a strong advocate for using creativity to drive change in organizations and has been featured in numerous media outlets, where she shares her expertise on innovation and transformation.
Key information about the book.
Buy on Amazon
Buy via BookShopSupport local bookstores: BookShop gives a portion of each sale to independent bookshops!
In "Shut Up and Run," the author embarks on a transformative journey that combines the grit of endurance sports with profound life lessons. This energizing read challenges conventional beliefs about running, revealing it as a powerful metaphor for the struggles we face every day. With humor and raw honesty, the narrative invites readers to confront their fears, push beyond limits, and embrace the wild, freeing spirit of movement. Each chapter serves as a catalyst for personal growth, urging you to silence self-doubt and unleash your potential. Ready to lace up your shoes and discover what lies beyond the finish line?
In "The Motivation Manifesto," Brendon Burchard unveils a powerful call to reclaim our personal freedom and unleash our fullest potential. Drawing on insights from psychology and personal development, he passionately argues that a life of meaning and purpose is within anyone's reach. Through a compelling mix of motivational wisdom and practical strategies, Burchard empowers readers to break free from fear and embrace their true desires. With each page, you'll find a challenge to shake off complacency and ignite the fire of ambition within you. Are you ready to transform your life and rewrite your destiny?
In "The Mastery Manual," author Robin Sharma guides readers on a transformative journey to unlock their true potential. Through a blend of timeless wisdom and practical strategies, he reveals the secret to mastering every aspect of life—from personal growth to career success. Sharma's compelling anecdotes and actionable insights inspire a profound shift in mindset and habits. As you delve into its pages, you'll discover the tools to cultivate greatness within yourself. Are you ready to take the first step towards mastery and redefine your future?
In "The Blessings of a B Minus," Erin Gruwell, a passionate educator, challenges the conventional notion of success through grades. Instead of perfection, she champions the value of resilience and learning from failures in the classroom and beyond. As her students navigate their tumultuous lives, they discover that imperfection can be a powerful teacher. Gruwell's authentic stories reveal how embracing vulnerability can lead to profound personal growth and deeper connections. This compelling exploration inspires readers to reconsider their own standards and find beauty in the journey rather than just the destination.
In 'Keep Going', Austin Kleon inspires readers to cultivate creativity in everyday life amidst challenges and distractions. He offers pragmatic advice on maintaining momentum and nurturing passion, turning mundane routines into vibrant expressions of art. With witty anecdotes and engaging illustrations, Kleon emphasizes the importance of perseverance and connection in creative endeavors. Each chapter serves as a motivational guide, encouraging readers to embrace their unique journeys. By fusing hard work with play, Kleon unlocks the secrets to sustaining creativity over time, leaving readers eager to explore their own passions.
In 'It's Not How Good You Are, It's How Good You Want to Be', Paul Arden challenges conventional notions of talent and success. This inspiring guide encourages readers to redefine their personal limits and embrace bold ambitions. Arden shares unconventional wisdom and creative insights designed to unlock potential and foster a mindset geared towards improvement and achievement. With vivid anecdotes and thought-provoking design, the book serves as a motivational tool for anyone looking to pursue their dreams. Dive into this captivating read to discover how desire can pave the way to real greatness.
In 'The 80/20 Principle and 92 Other Powerful Laws of Nature,' Richard Koch unveils the extraordinary impact of the 80/20 Rule—how 80% of results come from just 20% of efforts. This eye-opening guide explores other compelling laws of nature that govern success and efficiency, urging readers to rethink their approach to productivity and life. From business strategies to personal growth, Koch’s insights reveal paths to achieving more with less effort. You'll discover practical applications of these principles that can transform your everyday decisions and outcomes. Are you ready to unlock the secrets to mastering your time and resources?
In 'Finding Your Way to Change,' authors Allan Zuckoff and Bonnie Gorscak unveil the transformative journey of self-discovery and personal growth. They provide practical strategies to confront challenges and embrace change, encouraging readers to harness their unique strengths. Through compelling anecdotes and actionable advice, the book reveals how to turn obstacles into opportunities and create a fulfilling life. As the narrative unfolds, you will be inspired to embark on your own path to change. Are you ready to unlock the potential within you?
Download our mobile app to enjoy your favorite books on the go. Get access to exclusive features, offline listening, and personalized recommendations.
