In 'Imagine It Forward', Beth Comstock shares her transformative journey within GE, revealing how imagination can drive innovation and change. The book delves into the power of bold thinking and taking risks in a rapidly evolving world. Comstock's insights challenge conventional wisdom and encourage readers to embrace their creativity. With personal anecdotes and practical advice, she illustrates how to cultivate a mindset that fosters resilience and adaptability. This compelling narrative inspires readers to envision a future filled with limitless possibilities.
By Tahl Raz, Beth Comstock
Published: 2018
"The future belongs to those who create it, not simply those who wait for it to happen."
FROM ONE OF TODAY'S FOREMOST INNOVATION LEADERS, AN INSPIRING, PERSONAL APPROACH TO MASTERING CHANGE IN THE FACE OF UNCERTAINTY. NAMED A 2018 BEST BUSINESS BOOK PICK BY FAST COMPANY AND WIRED UK. Confronting change is incredibly hard, both organizationally and personally. People become resistant. They are afraid. Yet the pace of change in our world will never be slower than it is right now, says Beth Comstock, the former Vice Chair and head of marketing and innovation at GE. Imagine It Forward is an inspiring, fresh, candid, and deeply personal book about how to grapple with the challenges to change we face every day. It is a different kind of narrative, a big picture book that combines Comstock’s personal story in leading change with vital lessons on overcoming the inevitable roadblocks. One of the most successful women in business, Comstock shares her own transformation story from introverted publicist to GE’s first woman Vice Chair, and her hard-won lessons in shifting GE, a 125 year old American institution, toward a new digital future and a more innovative culture. As the woman who initiated GE's Ecomagination clean-energy and its (and NBC’s) digital transformations, Comstock challenged a global organization to not wait for perfection, but to seek out emerging trends, embrace smart risks and test ideas boldly, and often. She shows how each one of us can become a “change maker” by leading with imagination. “Ideas are rarely the problem,” writes Comstock. “What holds all of us back, really—is fear. It’s the attachment to the old, to ‘What We Know.’” As Comstock makes clear, transforming the mindset and culture of a company is messy. There is no easy checklist. It is fraught with uncertainty, tension and too often failure. It calls for the courage to defy convention, go around corporate gatekeepers when necessary, and reinvent what is possible. For all those looking to spearhead change in their companies and careers, and reinvent “the way things are done,” Imagine It Forward masterfully points the way.
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“The future belongs to those who create it, not simply those who wait for it to happen.”
Imagine It Forward
By Tahl Raz, Beth Comstock
Discover a world of knowledge through our extensive collection of book summaries.
Tahl Raz is a renowned author and storyteller, best known for his compelling works that blend insightful narratives with engaging prose. His notable books include 'The Lean Entrepreneur,' co-authored with Brant Cooper, which has inspired countless entrepreneurs and innovators with its practical approaches to creating sustainable businesses. Raz's writing style is characterized by a clear, motivational tone, often featuring real-world examples and actionable advice. With a background in entrepreneurship and a passion for exploration, he continues to inspire readers to break boundaries and achieve their dreams.
Beth Comstock is a renowned author, speaker, and former business executive, recognized for her insights into innovation and leadership in the corporate world. She served as the Vice Chair of GE and is the author of the bestselling book 'Imagine It Forward: Courage, Creativity, and the Power of Change,' which explores the intersection of creativity and business. Comstock's writing style is characterized by its motivational tone, blending personal narrative with practical advice, making complex ideas accessible to a broad audience. She is a strong advocate for using creativity to drive change in organizations and has been featured in numerous media outlets, where she shares her expertise on innovation and transformation.
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