In 'Quench Your Own Thirst,' Jim Koch, co-founder of the Boston Beer Company, shares his journey from a passionate homebrewer to the CEO of one of America’s leading craft breweries. Through engaging anecdotes and hard-earned lessons, Koch reveals the secrets behind his entrepreneurial success and the brewing industry. He emphasizes the importance of passion, perseverance, and the willingness to take risks. With wit and wisdom, Koch inspires readers to pursue their own dreams and create their unique path. This book is not just for beer lovers; it's a roadmap for anyone seeking to quench their thirst for personal and professional fulfillment.
By Jim Koch
Published: 2017
"To build a successful business, you must quench your own thirst, follow your passion, and never be afraid to innovate."
NATIONAL BESTSELLER and named a 2016 Best Book of the Year by Inc., Business Insider, Forbes, and Amazon “Boston Beer’s Jim Koch offers readers a six-packof wisdom.” – The Boston Globe "Like Steve Jobs, Bill Gates, Larry Ellison, and the other greats, Jim Koch's entrepreneurial journeyis motivated by a deep commitment to making superb products and building aunique culture that reinforces innovation and risk-taking. This book tells acompelling story about how he did it. The lessons will be invaluable for anyonestarting a business or building a career." —Bill Hambrecht, co-founder or Hambrecht & Quist and chairman of WRHambrecht + Co Pull up a chair and crack open a Sam Adams. It’s time to leave behind business as you know it. Quench Your Own Thirst covers everything from finding your own Yoda to Koch’s theory on how a piece of string can teach you the most important lesson you’ll ever learn about business. Koch also has surprising advice on sales, marketing, hiring, and company culture. His anecdotes, quirky musings, and bits of wisdom go far beyond brewing. A fun, engaging guide for building a career or launchinga successful business, Quench Your Own Thirst is the key to the ultimate dream: being successful while doing what you love. So, are you quenching yourown thirst – or someone else’s?
Jim Koch is an acclaimed author and co-founder of Samuel Adams Brewery, known for bringing craft beer to the forefront of American brewing. Though primarily recognized for his contributions to the beer industry, Koch has also penned insightful writings on the culture of brewing and its impact on society. His notable works include 'The Brewery Operations Manual' and 'Beer School: A Crash Course in Craft Brewing,' where he combines his expertise in brewing with engaging storytelling. Koch's writing style is characterized by an approachable and informative tone, making complex brewing concepts accessible to both enthusiasts and novices alike.
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“To build a successful business, you must quench your own thirst, follow your passion, and never be afraid to innovate.”
Quench Your Own Thirst
By Jim Koch
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