In "The Four," Scott Galloway unravels the remarkable influence of Amazon, Apple, Facebook, and Google—four titans that have reshaped the modern world. He explores their shared traits, revealing the hidden DNA that drives their monumental success while exposing vulnerabilities beneath their glossy exteriors. Galloway's sharp analysis challenges readers to reconsider the implications of these companies on society and individual lives. With wit and candor, he predicts their potential trajectories and the consequences of their dominance. Dive into this eye-opening exploration and discover how these giants have altered the game of business and culture as we know it.
By Scott Galloway
Published: 2018
"The Four are not just corporations; they are the infrastructure of modern life."
NEW YORK TIMES BESTSELLER USA TODAY BESTSELLER Amazon, Apple, Facebook, and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there. Just about everyone is wrong. For all that’s been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway. Instead of buying the myths these companies broadcast, Galloway asks fundamental questions. How did the Four infiltrate our lives so completely that they’re almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world’s first trillion-dollar company, can anyone challenge them? In the same irreverent style that has made him one of the world’s most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can’t match. And he reveals how you can apply the lessons of their ascent to your own business or career. Whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand the Four.
Showing 8 of 27 similar books
Ana Lorena Fabrega is an innovative educator and author passionate about reimagining education. Known as “Ms. Fab,” she is the Chief Evangelist at Synthesis, an education startup inspired by the problem-solving and collaboration model used at SpaceX. She advocates for alternative learning methods, encouraging curiosity and creativity in students. Ana's work emphasizes the importance of engaging young learners in real-world challenges and critical thinking. She also shares insights on education reform through her popular newsletter, Fab Fridays.
Reid Hoffman is an influential American entrepreneur, venture capitalist, and author, best known as the co-founder of LinkedIn, the professional networking platform that transformed online professional interactions. Hoffman has significantly impacted the business world through his investments in notable tech companies like Airbnb, Facebook, and Zynga. As an author, he has co-written several acclaimed books, including "The Start-Up of You" and "Blitzscaling," which provide strategic insights into career development and business growth. His works are celebrated for their practical advice and have become essential reading for aspiring entrepreneurs and business leaders. Hoffman's contributions extend beyond his literary efforts, as he remains a prominent figure in Silicon Valley, shaping the future of technology and innovation.
Sheryl Sandberg is the COO of Meta (formerly Facebook) and the author of the bestselling book Lean In, which encourages women to pursue leadership roles and create gender equality in the workplace. She is a prominent advocate for women’s rights, particularly in corporate environments, and has launched initiatives to support women’s empowerment globally. Sheryl’s leadership at Facebook helped the company grow into one of the world’s largest social media platforms. She is also the founder of LeanIn.Org, a nonprofit dedicated to empowering women.
Ev Williams is an American entrepreneur, best known as the co-founder of Twitter and Medium. Williams has a long history in the tech industry, having co-founded Blogger, one of the first blogging platforms, which was later acquired by Google. His work has significantly shaped online communication, giving people platforms to share their thoughts and ideas globally. Williams’ focus on simplicity and user experience has been a hallmark of his career. He continues to lead Medium, a platform that champions quality content and thoughtful discourse.
Seth Godin is a prolific author and entrepreneur, renowned for his influential contributions to marketing and business thought leadership. He has written over 20 bestselling books, including "Purple Cow," "Linchpin," and "The Dip," which have revolutionized modern marketing strategies and inspired countless professionals. Godin's work emphasizes the importance of creativity, innovation, and the power of ideas in building successful enterprises. He is also the founder of altMBA, an online leadership and management workshop, and he consistently shares his insights through his popular daily blog. Godin's impact on the marketing world has earned him a spot in the Direct Marketing Hall of Fame.
Adam Grant is a renowned organizational psychologist and bestselling author, celebrated for his influential work on motivation and workplace dynamics. He is a professor at the Wharton School of the University of Pennsylvania, where he has been the youngest tenured professor and earned numerous teaching awards. Grant's books, including "Give and Take," "Originals," and "Think Again," have been translated into multiple languages and have topped bestseller lists worldwide. His research and insights are frequently featured in major media outlets, and he hosts the popular podcast "WorkLife." Through his writing and speaking, Grant has profoundly impacted the fields of psychology, business, and education.
“The Four are not just corporations; they are the infrastructure of modern life.”
The Four
By Scott Galloway
Discover a world of knowledge through our extensive collection of book summaries.
Scott Galloway is a well-known professor of marketing at New York University's Stern School of Business and a renowned author, public speaker, and entrepreneur. He gained prominence for his insights into the intersection of technology, business, and consumer behavior, particularly through his bestselling books, including "The Four" and "Post Corona." Galloway is also a co-founder of several companies, including L2 Inc., a research firm that helps brands navigate the digital landscape. His engaging commentary and analysis can be found on his popular podcast "The Prof G Show" and through his viral social media presence. In addition to his academic work, he is a sought-after speaker, known for his candid and provocative views on the future of business and society.
Key information about the book.
Support local bookstores: BookShop gives a portion of each sale to independent bookshops!
In "Heartland," Sarah Smarsh chronicles her journey growing up in the working-class Wichita, Kansas, where poverty intertwined with the American Dream. With raw honesty and poetic flair, she delves into the complexities of family, identity, and resilience, revealing how the struggles of her upbringing shaped her worldview. This poignant memoir braids personal narrative with social commentary, illuminating the often-overlooked lives of rural Americans. As she navigates the intricate tapestry of love, hardship, and hope, Smarsh challenges readers to reconsider their assumptions about class and success. Prepare to be captivated by a story that is both intimately personal and profoundly universal.
In "Bad Blood," investigative journalist John Carreyrou unveils the shocking rise and scandalous fall of Theranos, a biotech startup promising revolutionary blood-testing technology. Through a gripping narrative, he exposes the cunning deception of founder Elizabeth Holmes, who captivated investors and the public while hiding the truth about her company's capabilities. As whistleblowers emerge and the medical world takes notice, the web of lies begins to unravel, revealing the dark side of Silicon Valley ambition. With each revelation, the stakes escalate, putting patients' lives at risk and sparking a fierce battle for accountability. This true story of ambition, ethics, and betrayal raises a haunting question: how far will one go to achieve success?
In 'Liquid Life', Zygmunt Bauman explores the fluidity of contemporary existence, where traditional structures and certainties dissolve into the chaos of modernity. He delves into how an ever-changing world reshapes our identities, relationships, and morals, leading to a sense of instability and anxiety. Bauman's piercing insights reveal the paradox of endless choice in personal freedom, juxtaposed against the isolation and alienation faced by individuals. With each page, readers are compelled to reflect on their own lives and the nature of existence in a world that offers fleeting connections and liquid commitments. Will we adapt to this liquid life, or will we be washed away in the tide of uncertainty?
In 'Born Standing Up', Steve Martin takes readers on a mesmerizing journey through his early life as a stand-up comedian, revealing the struggles and triumphs that shaped his career. With wit and candor, he shares behind-the-scenes anecdotes of his rise to fame, showcasing the loneliness and dedication that often accompany the pursuit of comedy. The memoir unveils the magic of performance, detailing the moments when Martin truly connected with his audience. As he reflects on the intersection of creativity and personal growth, readers are drawn into the vibrant world of comedy and the price of success. This compelling narrative leaves you wondering: what happens when the spotlight fades?
No summary available
In 'The Paper Menagerie,' Ken Liu weaves a mesmerizing tale of love, loss, and cultural identity through the eyes of a boy who can animate origami animals crafted by his Chinese mother. As he navigates the complexities of his mixed heritage, the boy's relationship with his mother becomes strained, leading to a poignant exploration of memory and sacrifice. When the magical origami creatures begin to fade, he is forced to confront his past and the weight of his mother's love. This heart-wrenching story intertwines the fantastical and the real, drawing readers into a world where paper has the power to transcend barriers. Ultimately, it is a haunting reminder of the connections that shape us and the stories we carry with us.
In 'A Second Chance,' Catherine Hoke explores the transformative power of second chances through the intricate lives of individuals entangled in the justice system. With raw honesty, she weaves together stories of redemption, resilience, and hope, challenging societal perceptions of crime and punishment. As unlikely friendships form within the confines of prison walls, readers are drawn into a world where second chances aren't just a cliché, but a lifeline. Hoke’s narrative invites us to question our own beliefs about justice and forgiveness. Prepare to be moved as you discover how a shift in perspective can change lives forever.
In 'Forward', Abby Wambach takes us on a riveting journey through her life as a groundbreaking athlete and fierce advocate for equality. With raw honesty and humor, she reveals the trials and triumphs that shaped her career and identity, inspiring readers to embrace their own voices. Wambach challenges the status quo and champions the importance of lifting each other up, making her story not just about sports, but about the power of community and resilience. This provocative memoir invites you to rethink success and the paths we forge in pursuit of it. Are you ready to move 'Forward'?