The Four Book Summary

In "The Four," Scott Galloway unravels the remarkable influence of Amazon, Apple, Facebook, and Google—four titans that have reshaped the modern world. He explores their shared traits, revealing the hidden DNA that drives their monumental success while exposing vulnerabilities beneath their glossy exteriors. Galloway's sharp analysis challenges readers to reconsider the implications of these companies on society and individual lives. With wit and candor, he predicts their potential trajectories and the consequences of their dominance. Dive into this eye-opening exploration and discover how these giants have altered the game of business and culture as we know it.

By Scott Galloway

Published: 2018

"The Four are not just corporations; they are the infrastructure of modern life."

The FourBook binding

Start Listening to Book Summary

0:000:00

Book Review of The Four

NEW YORK TIMES BESTSELLER USA TODAY BESTSELLER Amazon, Apple, Facebook, and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there. Just about everyone is wrong. For all that’s been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway. Instead of buying the myths these compa­nies broadcast, Galloway asks fundamental questions. How did the Four infiltrate our lives so completely that they’re almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world’s first trillion-dollar company, can anyone chal­lenge them? In the same irreverent style that has made him one of the world’s most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can’t match. And he reveals how you can apply the lessons of their ascent to your own business or career. Whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand the Four.

Book Overview of The Four

About the Book Author

S

Scott Galloway

Scott Galloway is a well-known professor of marketing at New York University's Stern School of Business and a renowned author, public speaker, and entrepreneur. He gained prominence for his insights into the intersection of technology, business, and consumer behavior, particularly through his bestselling books, including "The Four" and "Post Corona." Galloway is also a co-founder of several companies, including L2 Inc., a research firm that helps brands navigate the digital landscape. His engaging commentary and analysis can be found on his popular podcast "The Prof G Show" and through his viral social media presence. In addition to his academic work, he is a sought-after speaker, known for his candid and provocative views on the future of business and society.

Book Details

Key information about the book.

Authors
Scott Galloway
Published
September 2018
Publisher
Penguin
ISBN
0735213674
Language
English
Pages
338
Genres
Business and EconomicsSocial CommentaryMarket Research

Purchase Options

Amazon logoBuy on Amazon
BookShop logoBuy via BookShop

Support local bookstores: BookShop gives a portion of each sale to independent bookshops!

Similar books you might like →

Blue Ocean ShiftBook binding

Blue Ocean Shift Book Summary

In "Blue Ocean Shift," W. Chan Kim and Renée Mauborgne unveil a groundbreaking strategy for businesses to escape the fierce competition of saturated markets. They introduce the concept of creating "blue oceans"—untapped markets ripe for innovation and growth. Through compelling case studies and practical tools, the authors guide readers on how to shift from a crowded space to a serene ocean of opportunity. This transformative approach empowers organizations to reimagine their future, fostering creativity and collaboration. Dive into this essential read and discover how to chart your own course to success in uncharted waters!

Blue Ocean Shift
W. Chan Kim, Renee Mauborgne
Bad BloodBook binding

Bad Blood Book Summary

In "Bad Blood," investigative journalist John Carreyrou unveils the shocking rise and scandalous fall of Theranos, a biotech startup promising revolutionary blood-testing technology. Through a gripping narrative, he exposes the cunning deception of founder Elizabeth Holmes, who captivated investors and the public while hiding the truth about her company's capabilities. As whistleblowers emerge and the medical world takes notice, the web of lies begins to unravel, revealing the dark side of Silicon Valley ambition. With each revelation, the stakes escalate, putting patients' lives at risk and sparking a fierce battle for accountability. This true story of ambition, ethics, and betrayal raises a haunting question: how far will one go to achieve success?

Bad Blood
John Carreyrou
Wealth And Poverty Of NationsBook binding

Wealth And Poverty Of Nations Book Summary

In 'Wealth and Poverty of Nations,' David S. Landes explores the complex tapestry of economic history and development across the globe. He delves into why some nations flourish while others remain entrenched in poverty, examining cultural, geographical, and historical factors that have shaped economies. Through engaging anecdotes and incisive analysis, Landes challenges simplistic explanations, revealing the intricate interplay of innovation, tradition, and policy. This book not only illuminates past economic trajectories but also provokes thought about the future of global prosperity. Prepare to question your assumptions about wealth and consider the paths nations have taken in their pursuit of success.

Wealth And Poverty Of Nations
David S Landes
FreakonomicsBook binding

Freakonomics Book Summary

In 'Freakonomics,' Steven D. Levitt and Stephen J. Dubner explore the hidden side of everything, revealing the surprising truths behind human behavior and decision-making. Through a series of intriguing case studies, they uncover the economic forces that shape our lives in ways we never expected. What do schoolteachers and sumo wrestlers have in common? How do incentives drive the behavior of people in powerful positions? Prepare to challenge your assumptions and see the world through a lens of data and unconventional thinking.

Freakonomics
Steven D. Levitt, Stephen J. Dubner
Us vs. ThemBook binding

Us vs. Them Book Summary

In 'Us vs. Them,' Ian Bremmer explores the deepening divides in global politics, economics, and society. He examines the rise of populism and nationalism, illustrating how these trends are reshaping relationships between countries and citizens. Bremmer argues that these divisions create a dangerous landscape where trust erodes and conflict flourishes. Through compelling case studies, he deftly uncovers the ways these divides affect our daily lives and the future of democracy. Will humanity overcome its instinct to separate into 'us' and 'them' before it’s too late?

Us vs. Them
Ian Bremmer
Heraclitean FireBook binding

Heraclitean Fire Book Summary

No summary available

Heraclitean Fire
Erwin Chargaff
The Attention MerchantsBook binding

The Attention Merchants Book Summary

In 'The Attention Merchants,' Tim Wu unveils the captivating history of how our attention has become the most valuable commodity in the modern world. From the dawn of advertising to the rise of social media, Wu meticulously chronicles the evolution of industries that thrive on capturing and selling our focus. As he exposes the tactics employed by powerful corporations, readers are compelled to question the very nature of their relationship with technology and media. With sharp insights and engaging narratives, Wu challenges us to consider the cost of distraction and the importance of reclaiming our attention. This thought-provoking journey leaves readers pondering: can we resist the lure of the attention economy?

The Attention Merchants
Tim Wu
Love Trouble is My BusinessBook binding

Love Trouble is My Business Book Summary

In 'Love Trouble is My Business,' Veronica Geng masterfully intertwines wit and romance, exploring the chaotic entanglements of love. The story follows a sharp-tongued detective who navigates through a web of quirky characters and hilarious mishaps as she tries to solve the mystery of a missing heart. With each twist and turn, readers are drawn into a vibrant world where love is as unpredictable as a well-crafted mystery. Geng's unique blend of humor and insight into human relationships leaves you questioning the true nature of love and the complexities it entails. This clever and engaging tale will leave you eager to uncover the next revelation in the game of love.

Love Trouble is My Business
Veronica Geng

Showing 8 of 19 similar books

Take your reading experience to the next level

Download our mobile app to enjoy your favorite books on the go. Get access to exclusive features, offline listening, and personalized recommendations.

Download on the App Store

Similar Book Recommendations →

Ev Williams's Book Recommendations

Ev Williams's Book Recommendations

Ev Williams is an American entrepreneur, best known as the co-founder of Twitter and Medium. Williams has a long history in the tech industry, having co-founded Blogger, one of the first blogging platforms, which was later acquired by Google. His work has significantly shaped online communication, giving people platforms to share their thoughts and ideas globally. Williams’ focus on simplicity and user experience has been a hallmark of his career. He continues to lead Medium, a platform that champions quality content and thoughtful discourse.

Business and LeadershipTechnology and FutureInspiring Reads
Seth Godin's Book Recommendations

Seth Godin's Book Recommendations

Seth Godin is a prolific author and entrepreneur, renowned for his influential contributions to marketing and business thought leadership. He has written over 20 bestselling books, including "Purple Cow," "Linchpin," and "The Dip," which have revolutionized modern marketing strategies and inspired countless professionals. Godin's work emphasizes the importance of creativity, innovation, and the power of ideas in building successful enterprises. He is also the founder of altMBA, an online leadership and management workshop, and he consistently shares his insights through his popular daily blog. Godin's impact on the marketing world has earned him a spot in the Direct Marketing Hall of Fame.

Business and LeadershipCreativity and Innovation
Adam Grant's Book Recommendations

Adam Grant's Book Recommendations

Adam Grant is a renowned organizational psychologist and bestselling author, celebrated for his influential work on motivation and workplace dynamics. He is a professor at the Wharton School of the University of Pennsylvania, where he has been the youngest tenured professor and earned numerous teaching awards. Grant's books, including "Give and Take," "Originals," and "Think Again," have been translated into multiple languages and have topped bestseller lists worldwide. His research and insights are frequently featured in major media outlets, and he hosts the popular podcast "WorkLife." Through his writing and speaking, Grant has profoundly impacted the fields of psychology, business, and education.

Business and LeadershipEducationSelf-Improvement
Barack Obama's Book Recommendations

Barack Obama's Book Recommendations

Barack Obama is the 44th President of the United States, serving from 2009 to 2017. As the first African American president, Obama’s leadership marked a historic moment in American history. His administration focused on healthcare reform, economic recovery from the Great Recession, and environmental policies. He is best known for the Affordable Care Act, as well as his efforts to expand civil rights and restore diplomatic relations with Cuba. Since leaving office, Obama has continued to engage in public life through his foundation, focusing on leadership development, civic engagement, and global issues.

PoliticsMemoirs and BiographiesSuccess Stories and Life Lessons
Bridget Phetasy's Book Recommendations

Bridget Phetasy's Book Recommendations

Bridget Phetasy is a multi-talented writer, comedian, and podcaster known for her sharp wit and insightful commentary on contemporary culture and politics. She gained prominence through her work with Playboy, where her essays and columns attracted a wide readership. Bridget is the host of the popular podcast "Walk-Ins Welcome," where she engages in deep, humorous conversations with a variety of guests. Her candid and often provocative takes on societal issues have garnered her a loyal following on social media. Additionally, she created the satirical YouTube series "Dumpster Fire," where she humorously dissects current events.

Media and Pop CulturePolitics
Ben Horowitz's Book Recommendations

Ben Horowitz's Book Recommendations

Ben Horowitz is a prominent American entrepreneur, investor, and author, best known for co-founding the venture capital firm Andreessen Horowitz. He made significant contributions to the tech industry through his leadership roles at Netscape and as co-founder of the software company Opsware, which was later acquired by Hewlett-Packard. Horowitz is celebrated for his insightful business book, "The Hard Thing About Hard Things," which provides candid advice on the challenges of entrepreneurship. His follow-up book, "What You Do Is Who You Are," explores the importance of company culture in business success. Horowitz's works are highly regarded for their practical wisdom and have influenced countless leaders in the tech and business communities.

Business and LeadershipSuccess Stories and Life Lessons
Jon Stewart's Book Recommendations

Jon Stewart's Book Recommendations

Jon Stewart is an American comedian, writer, and former host of The Daily Show, where he gained fame for his satirical take on news and politics. Stewart transformed The Daily Show into a critical voice in American media, blending humor with hard-hitting commentary on political and social issues. After stepping down from the show, Stewart has continued to advocate for causes like 9/11 first responders and veterans' rights. He is also a filmmaker, directing the political satire film Irresistible. Stewart remains a significant figure in American culture, known for his wit, activism, and influence on political discourse.

Media and Pop CulturePoliticsActivist
Audrey Gelman's Book Recommendations

Audrey Gelman's Book Recommendations

Audrey Gelman is an American entrepreneur and writer, best known as the co-founder and former CEO of The Wing, a network of co-working spaces and social clubs designed for women. She has been recognized for her innovative approach to creating supportive environments for professional women, significantly impacting feminist discourse and workplace equality. Gelman has also contributed thought-provoking essays to prominent publications such as The New York Times and The New Yorker, where she discusses gender, politics, and culture. Her leadership at The Wing has been celebrated for fostering community and collaboration among women. Additionally, Gelman's influence extends to the political sphere, having previously worked as a press aide on several high-profile campaigns.

Women Who LeadSuccess Stories and Life LessonsPolitics

Showing 8 of 16 related collections

The Four are not just corporations; they are the infrastructure of modern life.

The Four

By Scott Galloway

Frequently Asked Questions