In 'The Win Without Pitching Manifesto,' Blair Enns challenges the traditional sales process, advocating for a revolutionary approach to winning clients without the typical pitches. He emphasizes the importance of positioning oneself as a trusted expert rather than a salesperson. Enns offers compelling strategies to help professionals navigate the complexities of client relationships while maintaining their creative integrity. The manifesto unfolds a thought-provoking exploration of value-based selling and the art of persuasion. This book equips readers with the tools to transform their business approach and attract clients who recognize their worth.
By Blair Enns
Published: 2010
""You can’t win without pitching, but the best pitches are the ones that don’t happen because value is clearly articulated and understood beforehand.""
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“"You can’t win without pitching, but the best pitches are the ones that don’t happen because value is clearly articulated and understood beforehand."”
The Win Without Pitching Manifesto
By Blair Enns
Discover a world of knowledge through our extensive collection of book summaries.
Blair Enns is a recognized author and thought leader in the field of marketing and creativity, best known for his influential works including 'The Win Without Pitching Manifesto' and 'The Creative's Guide to Winning Clients'. Enns' writing style is characterized by its clarity and practical insights, focusing on empowering creative professionals to improve their business strategies and client relationships. With a background in both design and business, he combines expertise in effective communication and negotiation to provide a unique perspective on the challenges faced by creative entrepreneurs.
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