Who is the author of 'UnMarketing'?

The authors of 'UnMarketing' are Scott Stratten, Alison Stratten.

What are the main themes in 'UnMarketing'?

The main themes in 'UnMarketing' include Social Media Marketing, Branding, Marketing and Sales, Digital Marketing.

What genre is 'UnMarketing'?

'UnMarketing' is categorized as Marketing and Sales.

What is the main premise of 'UnMarketing'?

The main premise of 'UnMarketing' by Scott Stratten and Alison Stratten is about shifting the focus of marketing from traditional, push-based advertising strategies to a more authentic and relationship-driven approach. The authors argue that in today's digital age, businesses should prioritize engaging and connecting with their customers on a personal level, leveraging social media and open communication, rather than relying on outdated marketing tactics that interrupt and annoy consumers. The book emphasizes the importance of creating value and building trust with audiences, promoting the idea that effective marketing happens when brands stop trying to 'sell' and instead focus on 'unselling' by fostering genuine relationships.

Who are the authors of 'UnMarketing'?

The authors of 'UnMarketing' are Scott Stratten and Alison Stratten.

What are some key themes explored in 'UnMarketing'?

Some key themes explored in 'UnMarketing' by Scott Stratten and Alison Stratten include: Authenticity: The importance of being genuine and transparent in marketing efforts to build trust with customers. Customer-Centricity: Focusing on the needs and preferences of customers rather than traditional selling techniques, emphasizing relationship-building. Social Media Influence: The role of social media in marketing strategies and how businesses should engage with their audience in meaningful ways. Viral Marketing: Understanding how to create content that resonates with consumers, encouraging them to share and promote it on their own. Innovation in Marketing: Challenging conventional marketing practices and encouraging businesses to adapt and evolve with changing consumer behaviors and technology.

How does 'UnMarketing' suggest businesses should approach marketing differently?

'UnMarketing' by Scott Stratten and Alison Stratten suggests that businesses should focus on building genuine relationships with customers rather than relying on traditional advertising methods. The book emphasizes the importance of authenticity, engaging with customers in a meaningful way, and creating value through conversations rather than pushy sales tactics. It advocates for a more customer-centric approach that prioritizes trust and connection over simply promoting products or services. Instead of interrupting customers with ads, businesses are encouraged to 'unmarket' by being present, listening, and responding to their audience's needs and preferences.

Can you explain a key point discussed in 'UnMarketing' regarding customer relationships?

A key point discussed in 'UnMarketing' is the importance of authentic customer relationships over traditional marketing tactics. Scott Stratten emphasizes that businesses should focus on building real connections with their customers rather than just trying to sell to them. This approach involves listening to customer feedback, engaging with them on social media, and providing value without expecting anything in return. By fostering genuine relationships, brands can create loyal customers who become advocates, ultimately leading to better word-of-mouth marketing and long-term success.

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UnMarketing

In 'UnMarketing', Scott and Alison Stratten challenge conventional marketing wisdom, advocating for a human-centric approach that prioritizes genuine engagement over traditional tactics. They argue that the rise of social media demands a shift towards authenticity and relationship-building in marketing strategies. Through compelling case studies and witty anecdotes, the authors reveal how to foster loyalty and trust among consumers in a crowded marketplace. As they expose the pitfalls of outdated marketing methods, readers are left questioning the effectiveness of their own strategies. Prepare to rethink everything you thought you knew about marketing and discover the power of authenticity.

By Scott Stratten, Alison Stratten

Published: 2016

"Marketing is no longer about the stuff you make, but about the stories you tell."

UnMarket to build trust and make lifelong customers! In 2009, Scott Stratten and Alison Stratten wrote the bestselling UnMarketing: Stop Marketing, Start Engaging and began a journey that would take them around the world sharing their message of engagement with corporations, entrepreneurs, and students.They are now back with this second edition, because Everything has Changed and Nothing is Different, with all the brilliance of the first edition, plus new content and commentary to reflect the rapidly changing landscape we all live, buy, and work in today. For generations, marketing has been hypocritical. We've been taught to market to others in ways we hate being marketed to (cold-calling, flyers, ads, etc.). So why do we still keep trying the same stale marketing moves? UnMarketing shows you how to unlearn the old ways and consistently attract and engage the right customers. You'll stop just pushing out your message and praying that it sticks somewhere. Potential and current customers want to be listened to, validated, and have a platform to be heard-especially online. With UnMarketing, you'll create a relationship with your customers, and make yourself the logical choice for their needs. We know you've been told to act like other people, talk like other people, and market like all the people, but it is time for you to unlearn everything and start to UnMarket yourself. UnMarketing includes the latest information on: Idea Creation, Viral Marketing and Video, Marketing to Millennials, Authenticity, Transparency and Immediacy, Ethics and Affiliates, Social Media Platforming, UnPodcasting, Word of Mouth, Customer Service, Consumer Advocacy and Leadership. With examples of what to do, and what not to do, from small business right up to worldwide corporations in areas such as real estate, travel, service, retail, and B2B.

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