In 'UnMarketing', Scott and Alison Stratten challenge conventional marketing wisdom, advocating for a human-centric approach that prioritizes genuine engagement over traditional tactics. They argue that the rise of social media demands a shift towards authenticity and relationship-building in marketing strategies. Through compelling case studies and witty anecdotes, the authors reveal how to foster loyalty and trust among consumers in a crowded marketplace. As they expose the pitfalls of outdated marketing methods, readers are left questioning the effectiveness of their own strategies. Prepare to rethink everything you thought you knew about marketing and discover the power of authenticity.
By Scott Stratten, Alison Stratten
Published: 2016
"Marketing is no longer about the stuff you make, but about the stories you tell."
UnMarket to build trust and make lifelong customers! In 2009, Scott Stratten and Alison Stratten wrote the bestselling UnMarketing: Stop Marketing, Start Engaging and began a journey that would take them around the world sharing their message of engagement with corporations, entrepreneurs, and students.They are now back with this second edition, because Everything has Changed and Nothing is Different, with all the brilliance of the first edition, plus new content and commentary to reflect the rapidly changing landscape we all live, buy, and work in today. For generations, marketing has been hypocritical. We've been taught to market to others in ways we hate being marketed to (cold-calling, flyers, ads, etc.). So why do we still keep trying the same stale marketing moves? UnMarketing shows you how to unlearn the old ways and consistently attract and engage the right customers. You'll stop just pushing out your message and praying that it sticks somewhere. Potential and current customers want to be listened to, validated, and have a platform to be heard-especially online. With UnMarketing, you'll create a relationship with your customers, and make yourself the logical choice for their needs. We know you've been told to act like other people, talk like other people, and market like all the people, but it is time for you to unlearn everything and start to UnMarket yourself. UnMarketing includes the latest information on: Idea Creation, Viral Marketing and Video, Marketing to Millennials, Authenticity, Transparency and Immediacy, Ethics and Affiliates, Social Media Platforming, UnPodcasting, Word of Mouth, Customer Service, Consumer Advocacy and Leadership. With examples of what to do, and what not to do, from small business right up to worldwide corporations in areas such as real estate, travel, service, retail, and B2B.
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“Marketing is no longer about the stuff you make, but about the stories you tell.”
UnMarketing
By Scott Stratten, Alison Stratten
Discover a world of knowledge through our extensive collection of book summaries.
Scott Stratten is an acclaimed author and speaker recognized for his expertise in marketing and business communication. He is the author of several notable books, including 'UnMarketing: Stop Marketing. Start Engaging' and 'The Book of Business Awesome / UnAwesome.' Scott's writing style is engaging and straightforward, focusing on practical advice and real-life examples that resonate with both entrepreneurs and corporate professionals. As a thought leader in the field, his work often challenges traditional marketing practices and emphasizes the importance of building genuine relationships with customers.
Alison Stratten is a talented writer and storyteller known for her engaging narratives and insightful explorations of human experience. She is the author of notable works including 'The Unseen Threads', which delves into the complexities of relationships, and 'Whispers of the Past', a poignant reflection on history's impact on the present. Stratten's writing style is characterized by its lyrical prose and deep emotional resonance, often blending elements of fiction with rich character development. She has garnered critical acclaim for her ability to craft relatable characters and thought-provoking themes.
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