In 'Red Teaming,' Bryce G. Hoffman unveils a revolutionary approach to strategy and decision-making. This compelling guide introduces the reader to the concept of 'red teaming'—a method used by military and intelligence agencies to challenge assumptions and uncover hidden risks. Through captivating real-world examples, Hoffman shows how organizations can enhance their resilience and adaptability amidst uncertainty. The book not only emphasizes the importance of questioning the status quo but also provides practical tools for fostering a culture of critical thinking. Dive into this eye-opening exploration and discover how to outsmart potential threats before they emerge.
By Bryce G. Hoffman
Published: 2017
"In a world full of certainty, the ability to embrace uncertainty is the ultimate strength."
Today, most - if not all - established corporations live with the gnawing fear that there is another Uber out there just waiting to disrupt their industry. Red Teaming is the cure for this anxiety. The ingenious and counterintuitive practice of Red Teaming has its origins in the military. It involves creating a group of devil's advocates to think like the enemy, challenge existing assumptions within an organisation and find holes in its strategy. It's a powerful cure for groupthink, tunnel vision and failures of imagination - ailments that have transformed many once-great corporations into the walking dead of the business world. In the first major book to reveal the business applications of Red Teaming, Hoffman shows how the most innovative and disruptive companies, such as Google and Toyota, already employ some of these techniques. He also shows how many high-profile business failures could easily have been averted by using these approaches. Most importantly, he teaches leaders how to make Red Teaming part of their own planning process, laying the foundation for a movement that will change the way we do business.
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“In a world full of certainty, the ability to embrace uncertainty is the ultimate strength.”
Red Teaming
By Bryce G. Hoffman
Discover a world of knowledge through our extensive collection of book summaries.
Bryce G. Hoffman is an accomplished author and journalist, renowned for his compelling narrative style and in-depth exploration of complex subjects. His notable works include "American Icon: Alan Mulally and the Fight to Save Ford Motor Company," in which he chronicles the remarkable turnaround of Ford under Mulally's leadership. Hoffman’s writing often blends thorough research with engaging storytelling, making intricate business themes accessible and compelling to a wide audience. With a background in journalism, he has a keen eye for detail and character-driven narratives, which are hallmarks of his acclaimed authorship.
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