In 'The New Rules of Marketing and PR', David Meerman Scott reveals the transformative impact of the digital age on marketing strategies. Gone are the days of one-way communication; instead, Scott emphasizes engaging with audiences through real-time interactions. Discover how to leverage social media, blogs, and online content to create a valuable dialogue with customers. The book challenges traditional norms and provides actionable insights for harnessing the power of modern technology. Dive into a world where businesses must adapt or risk falling behind in the rapidly evolving marketplace.
By David Meerman Scott
Published: 2017
"In a digital world, consumers are in control, and they demand authenticity and personal connection from brands."
The international bestseller—now in a new edition When it comes to marketing, anything goes in the Digital Age, right? Well, not quite. While marketing and public relations tactics do seem to change overnight, every smart businessperson knows that it takes a lot more than the 'next big thing.' The New Rules of Marketing & PR is an international bestseller with more than 375,000 copies sold in twenty-nine languages. In the latest edition of this pioneering guide to the future of marketing, you'll get a step-by-step action plan for leveraging the power of the latest approaches to generating attention for your idea or your business. You'll learn how get the right information to the right people at the right time—at a fraction of the cost of traditional advertising. The Internet continues to change the way people communicate and interact with each other, and if you're struggling to keep up with what's trending in social media, online videos, apps, blogs, or more, your product or service is bound to get lost in the ether. In The New Rules of Marketing & PR, you'll get access to the tried-and-true rules that will keep you ahead of the curve when using the latest and greatest digital spaces to their fullest PR, marketing, and customer-communications potential. Keeping in mind that your audience is savvy and crunched for time, this essential guide shows you how to cut through the online clutter to ensure that your message gets seen and heard. Serves as the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and non-profit managers Offers a wealth of compelling case studies and real-world examples Includes information on new platforms including Facebook Live and Snapchat Shows both small and large organizations how to best use Web-based communication Finally, everything you need to speak directly to your audience and establish a personal link with those who make your business work is in one place.
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“In a digital world, consumers are in control, and they demand authenticity and personal connection from brands.”
The New Rules of Marketing and PR
By David Meerman Scott
Discover a world of knowledge through our extensive collection of book summaries.
David Meerman Scott is a renowned author, speaker, and marketing strategist known for his expertise in online marketing and social media. He is the author of several notable books, including "The New Rules of Marketing and PR," which has been a pivotal resource for marketers seeking to adapt to the digital landscape, and "Real-Time Marketing & PR," which emphasizes the importance of immediate engagement with customers. Scott’s writing style is direct and pragmatic, filled with real-world examples and actionable insights, making complex marketing concepts accessible to a broad audience. His work has influenced a generation of marketers and business leaders as they navigate the rapidly changing environment of digital communication.
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