In 'Hacking Sales,' Max Altschuler reveals innovative strategies that disrupt traditional sales techniques, empowering sales professionals to harness technology for maximum efficiency. With a focus on leveraging data and automation, he illustrates how to identify and engage potential clients in ways that feel genuinely personal. Altschuler shares practical tips for building scalable sales processes that can adapt to any business model. Readers will discover how to enhance their productivity and close deals faster than ever before. This book invites you to rethink your sales approach and embrace a mindset of relentless optimization.
By Max Altschuler
Published: 2016
"Success in sales comes from being curious, asking questions, and truly understanding your customers' needs."
Stay ahead of the sales evolution with a more efficient approach to everything Hacking Sales helps you transform your sales process using the next generation of tools, tactics and strategies. Author Max Altschuler has dedicated his business to helping companies build modern, efficient, high tech sales processes that generate more revenue while using fewer resources. In this book, he shows you the most effective changes you can make, starting today, to evolve your sales and continually raise the bar. You’ll walk through the entire sales process from start to finish, learning critical hacks every step of the way. Find and capture your lowest-hanging fruit at the top of the funnel, build massive lead lists using ICP and TAM, utilize multiple prospecting strategies, perfect your follow-ups, nurture leads, outsource where advantageous, and much more. Build, refine, and enhance your pipeline over time, close deals faster, and use the right tools for the job—this book is your roadmap to fast and efficient revenue growth. Without a reliable process, you’re disjointed, disorganized, and ultimately, underperforming. Whether you’re building a sales process from scratch or looking to become your company’s rock star, this book shows you how to make it happen. Identify your Ideal Customer and your Total Addressable Market Build massive lead lists and properly target your campaigns Learn effective hacks for messaging and social media outreach Overcome customer objections before they happen The economy is evolving, the customer is evolving, and sales itself is evolving. Forty percent of the Fortune 500 from the year 2000 were absent from the Fortune 500 in the year 2015, precisely because they failed to evolve. Today’s sales environment is very much a “keep up or get left behind” paradigm, but you need to do better to excel. Hacking Sales shows you how to get ahead of everyone else with focused effort and the most effective approach to modern sales.
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“Success in sales comes from being curious, asking questions, and truly understanding your customers' needs.”
Hacking Sales
By Max Altschuler
Discover a world of knowledge through our extensive collection of book summaries.
Max Altschuler is an accomplished author and entrepreneur known for his expertise in sales and marketing. He is the founder of Sales Hacker, a leading educational platform for sales professionals, and has authored several influential books, including 'Hacking Sales' and 'Outbound Sales, No Fluff.' Altschuler's writing style is practical and actionable, focusing on modern sales strategies and techniques. His work emphasizes the importance of leveraging technology and data to improve sales processes and is widely regarded by industry professionals.
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Struggling to Get Your Foot in the Door of Big Companies? Setting up meetings with corporate decision makers has never been harder. It's almost impossible to get them to pick up the phone. They never return your calls. And if you do happen to catch them, they blow you off right away. It's time to stop making endless cold calls or waiting for the phone to ring. In today's crazy marketplace, new sales strategies are needed to penetrate these big accounts. With Selling to Big Companies, discover how to: Target accounts where you have the highest likelihood of success. Find the names of prospects who can use your offering. Create breakthough value propositions that capture their attention. Develop an effective, multi-faceted account-entry campaign. Overcome obstacles and objections that derail your sale efforts. Position yourself as an invaluable resource, not a product pusher. Have powerful initial sales meetings that build unstoppable momentum. Differentiate yourself from other sellers. Use these sure-fire strategies to crack into big accounts, shrink your sales cycle and close more business. Check out the Account Entry Toolkit for ideas on how to apply this process to your own unique business.
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